3 a Day

Rhinos are dying at an alarming rate: 3 are slaughtered every day. Tragically, their horn is hacked off to be sold on the black market, while the animal is left to suffer and die.

One rhino horn can garner millions of dollars on the black market. It’s worth more than gold or cocaine. But what a cruel joke: rhino horn is just keratin—the same as your hair and fingernails.

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On the brink of extinction

All rhinos are in trouble, but the northern white rhino has suffered worst of all. Decades of rampant poaching have pushed this species to the edge of extinction, leaving just 2 on Earth.

But we have a plan to save their species, and we’ve begun a cutting-edge program to bring these gentle giants back from the brink of extinction.

You can help save the most endangered animal on the planet.

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Nola the Northern white rhino

Nola, the northern white rhino, at the San Diego Zoo Safari Park, circa 2015.



Apple of our eye

With a love for red apples, a knack for painting, and a gentle personality that was one-in-a-million, Nola the northern white rhino was an icon and the matriarch of our San Diego Zoo Safari Park rhino family.

She was just one of only 4 northern white rhinos left on the planet. Sadly, she passed away on November 22, 2015. Her loss was devastating for millions of fans around the world and all of us at San Diego Zoo Global.

Now, with only 2 northern white rhinos left in the world, this species is the most endangered animal on Earth, and it’s a race against time to save them.



Rhino Rescue Center

The female rhinos who live at the Rhino Rescue Center.



Hope for the Future

San Diego Zoo Global is leading the fight to save these gentle giants from extinction—and we can’t do it without your help. Generous donations from friends like you helped build the Nikita Kahn Rhino Rescue Center at the Safari Park. Home to 6 rescued rhinos, this one-of-a-kind sanctuary also houses our cutting-edge white rhino surrogacy program. It’s the only program like it in the world, and it’s the last hope for the northern white rhino.




Keeper working with Southern white rhinos at the Rhino Rescue Center

A keeper greets a rhino at the Nikita Kahn Rhino Rescue Center.



With conservation, science, and innovation coming together at the Rhino Rescue Center, we’re off to a great start. But the road ahead is long, and we need your help to keep fighting. Will you join us in saving the most endangered animal on Earth?

Three Southern white rhinos grazing on green grass